UWB is the modern version of older "impulse" technologies which are generated by very short pulses (impulse waveforms). They were called "carrier-free" or "baseband" because the energy is so widespread in the frequency domain that there is no discernible carrier frequency.
For a crude example, connect a metal file to one terminal of a battery and a wire to the other terminal. Brush the wire across the teeth of the file and note that the electrical noise can be heard on a radio tuned to just about any frequency.
The FCC authorizes UWB between 3.1 and 10.6GHz (but is not likely to approve devices that rely on a file and a wire.)