The pace of innovation is accelerating.
Power-train technologies are evolving. New safety standards are emerging. And consumer demands are changing with each new smartphone generation.
Three years ago, new car buyers wanted to be able to access their contacts and playlists from their dashboards. Today, they want to run apps, check into Facebook, and stream HD content. And they want more every year, like backup cameras and lane-departure systems.
Automotive manufacturers are racing to keep up with these changes—just as new competitors emerge in developing markets. Five-year development cycles won't cut it. New solutions are needed to help system designers do more, faster.
Integration Trends in Automotive